Most trades lose 30–50% of enquiries due to slow response, missed calls, and weak local positioning.
This document outlines the precise standards to stop that loss.
Time taken to answer or return a missed call.
If you wait 30 minutes, the job is already gone.
Auto-reply or live answer within 60 seconds.
Percentage of calls answered by a human.
Voicemail is where revenue goes to die.
90%+ Live Answer Rate (via overflow routing).
Frequency of new 5-star reviews.
Google promotes recent activity, not just total count.
Automated review request sent after every job.
Density of work within core suburbs.
Broad targeting dilutes ranking power.
Dominate 3-5 core suburbs completely.
Same leads. Different outcome.
*By fixing response time and follow-up, you double revenue without spending a cent more on ads.
Instant SMS & Email acknowledgement for every enquiry.
Automated follow-up sequence for missed calls.
Systematic review generation to build local authority.