FOR AUSTRALIAN ROOFERS
Roofer Websites
That Get You Booked
Roofer website design Australia — storm repairs, new builds, and tile and metal roofing that captures urgent local enquiries
When a homeowner discovers storm damage on their roof, they're calling the roofer who looks trustworthy online — not the cheapest one. Your website makes that first impression.
Websites built specifically for Australian roofers — not generic templates.
Why roofing businesses
need professional websites
Storm hits — they call whoever looks trustworthy first
After a hailstorm or heavy rain, homeowners aren't comparing quotes. They're panicking and calling the first roofer who looks legit. If your website doesn't show your licence, insurance, and past storm work upfront, that call goes to a competitor.
'Roofer near me' gets 5,400 searches a month in Australia
That's 5,400 homeowners every month actively looking for a roofer in their area. If you're not on page one when they search, that work goes elsewhere. A properly built website — with suburb pages and local SEO — is how you show up at the right moment.
Reroof jobs are high-ticket and trust-driven
A full roof replacement is a $10,000–$30,000 decision. Homeowners take their time, check multiple roofers, and pick the one who looks most established. Without project photos, testimonials, and a professional site, you're not even in the running.
Insurance work dries up without the right credentials on display
Insurance assessors and loss adjusters check your website before approving you for storm damage repairs. Your licence number, PLI coverage, and insurer panel approvals need to be visible and easy to find — or you miss the referral entirely.
When the roof comes off, they're not shopping around —
they're calling whoever looks like they can fix it today.
What Makes a Roofer's Website Actually Work
It's not just about looking good — it's about getting found, trusted, and called.
Shows Up on Google
- Ranks for 'roof repair' — 6,600 searches/mo in Australia
- Suburb-specific service pages for your work area
- Separate pages for storm damage, reroof, and metal roofing
- Google Business Profile wired up and optimised
- Schema markup so AI tools surface your business
Builds Trust Fast
- Licence number and class displayed in the header
- Public liability insurance amount shown upfront
- Before-and-after project photos, not stock images
- Insurer panel approvals shown if you hold them
- Testimonials from real homeowners in your area
Converts Visitors into Calls
- Emergency contact button above the fold
- Click-to-call on every page — mobile-first
- Quote form with roof type and urgency fields
- Storm damage enquiry path separate from reroof
- After-hours handling so urgent jobs aren't missed
Websites Built for Every Roofing Service
We know the roofing trade — your website will speak your customers' language.
Roof Repairs
Roof Replacements
Metal Roofing
Tile Roofing
Colorbond Roofing
Gutters & Downpipes
Roof Inspections
Storm Damage Repairs
Skylights & Ventilation
New Home Roofing
Commercial Roofing
Emergency Roofing
We Help Roofers Across All of Australia
Whether you're in a major city or regional area — we build websites that win local work.
Sydney
Parramatta, Chatswood, Penrith, Liverpool, Bondi
Melbourne
Dandenong, Frankston, Geelong, Ringwood, Werribee
Brisbane
Ipswich, Gold Coast, Sunshine Coast, Logan, Redlands
Perth
Fremantle, Joondalup, Rockingham, Mandurah, Armadale
Adelaide
Salisbury, Port Adelaide, Marion, Onkaparinga, Tea Tree Gully
Regional & Rural
Cairns, Toowoomba, Ballarat, Bendigo, Canberra, Darwin & more
Common Questions From Roofers
How long does it take to build a roofer's website?
Will my roofing website show up on Google?
Do I need to provide content and photos?
What if I need changes after the website is live?
Can I get more leads without running ads?
How much does a roofer website cost in Australia?
What should a roofing website include?
Do roofers need suburb pages on their website?
What Your Roofing Website Must Display
By Australian Law — State by State
Australian roofing has three distinct licence categories — and displaying the wrong one (or none) on your website loses you insurance work, strata jobs, and the trust of homeowners who check.
Roof Plumbing
Metal roofing, gutters, downpipes, and flashings. Requires a separate plumbing-category licence in most states. Without it, your roof plumbing work is unlicensed — a serious liability.
NSW · VIC · QLD · WA · SA · ACT
Roof Tiling
Concrete and terracotta tile installation. Often a separate trade category from roof plumbing. If you tile, display this licence separately — insurance assessors look for it.
NSW · VIC · QLD · WA · SA
General Roofing / Cladding
Asphalt shingles, Colorbond, and other non-tile cladding systems. Licensing varies most by state for this category — if you're unsure, your regulator can confirm your coverage.
QLD · WA · SA · ACT (varies)
NSW Fair Trading
Home Building Act 1989
Licence Type
Contractor Licence — Roof Plumbing / Roof Tiling
What to Display
Licence number and category must appear on all advertising, contracts, and websites. Roof plumbing and roof tiling are separate licence classes — display the correct one for the work you perform.
If you do both tiling and metal roofing, display both licence numbers. Fair Trading audits websites regularly.
Victorian Building Authority (VBA)
Building Act 1993 / Plumbing Regulations 2018
Licence Type
Roofing Registration + Plumbing Licence (if roof plumbing)
What to Display
VBA registration number required on all advertising. If you perform roof plumbing (gutters, downpipes, flashings), a separate plumbing registration is also required and must be displayed.
Many Victorian roofers hold both VBA and plumbing registrations — list both clearly with their categories.
QBCC (Queensland Building & Construction Commission)
Queensland Building and Construction Commission Act 1991
Licence Type
QBCC Contractor Licence — Roofing
What to Display
QBCC licence number mandatory on all advertising. Queensland separates roof tiling, roof plumbing, and general roofing into distinct licence classes — display only the classes you hold.
Storm damage work is high-volume in QLD — display your QBCC number prominently in your header for insurance assessors.
WA Building & Energy (DEMIRS)
Plumbers Licensing and Plumbing Standards Regulations 2000
Licence Type
Roof Plumbing Licence / Building Contractor Licence
What to Display
Licence number and expiry must appear on advertising. Roof plumbing requires a plumbing licence; other roofing requires a building contractor registration. Both numbers must be visible if you hold both.
WA audits advertising aggressively — ensure your licence expiry date is current before publishing.
Consumer & Business Services (CBS)
Building Work Contractors Act 1995
Licence Type
Building Work Contractors Licence — Roofing
What to Display
Contractor licence number required on all advertising including websites. Roof plumbing work also requires a CBS plumbing licence. Display both if applicable.
SA homeowners increasingly verify licences online via the CBS portal — make your number easy to find and copy.
Access Canberra
Construction Occupations (Licensing) Act 2004
Licence Type
Construction Occupations Licence — Roofing
What to Display
Licence number must be displayed on all advertising and websites. ACT requires separate endorsements for roof plumbing versus general roofing — display the correct endorsement.
ACT strata managers frequently request licence details — having them front-and-centre on your website speeds up strata approval.
Plus These Everywhere
Public Liability Insurance
Minimum $5M–$10M PLI is expected for commercial and strata roofing work. Display your insurer and coverage amount — insurance assessors and body corporates check this before approving contractors.
White Card (General Induction)
All workers on construction sites in Australia must hold a valid White Card. Displaying this on your website signals to builders and strata managers that your team is site-compliant.
Insurance-Approved Contractor
Being listed on insurer panels (Suncorp, IAG, RACQ) is a major trust signal for storm damage work. If you're approved with any insurers, display their logos — homeowners specifically search for approved contractors.
How We Stack Up Against the Alternatives
Generic agencies don't know your trade. DIY takes months. We're purpose-built for roofers.
Your Trade Partner | Generic Agency | DIY (Wix / Squarespace) | |
|---|---|---|---|
| Understands the roofing industry | ✗ | ✗ | |
| Licence & compliance display built in | varies | ✗ | |
| Storm damage emergency contact | ✗ | ✗ | |
| Live in 2–4 weeks (not 3 months) | ✗ | maybe | |
| Local SEO built in from day one | extra cost | ✗ | |
| Suburb & service pages included | extra cost | ✗ | |
| No 12-month lock-in contracts | ✗ | ||
| Roofing-specific copy & structure | ✗ | ✗ | |
| We earn your business every quarter | ✗ | ✗ |
We build websites and automation systems — not lead generation retainers. You own your foundation.
How It Works
From first chat to live website — clear, fast, no surprises.
Quick Chat
15 minutes. No sales pitch. We learn your business, your services, and where you want to be in 12 months. If it's not a fit, we'll tell you straight.
We Scope & Build
Clear timeline, clear deliverables. We write the copy, build the pages, and wire up everything. You don't project-manage us — we handle it.
You Review & Launch
You get to review before anything goes live. Once you're happy, we hit publish. Most sites are live within 2–4 weeks of kickoff.
Ongoing Partnership
Updates and support within scope — reviewed quarterly. Need automation added later? Available when you're ready. Scale it as your business grows.
See What We Built for a Real Roofer
SWRP — NSW
Building a scaleable roofing business required more than just a website; we needed a full digital infrastructure. From custom SWMS to professional roof reporting, the system now handles our growth without the typical operational headaches.
What We Delivered
- 14+ page website with full brand identity
- Custom SWMS (Safe Work Method Statements)
- Professional roof report templates
- Custom email & lead capture system
Also See Our Work For
Clear Pricing
(No Guesswork)
One-time setup + simple partnership structure · No confusing monthly retainers
+ $299/quarter
FOR ROOFERS WHO WANT TO LOOK PROFESSIONAL AND STOP LOSING JOBS DUE TO WEAK ONLINE PRESENCE.
Website
3-page website included
(Home, Services, Project Showcase, Contact)
Ongoing partnership quoted based on your requirements
FOR TRADES READY TO CAPTURE MORE OPPORTUNITIES AND RUN A MORE AUTOMATED, RELIABLE JOB FLOW.
Website
Up to 7 pages included
(Additional pages: + $250–$400 per page)
Everything in Local Jobs Engine, plus:
- SETUP DESIGNED TO HELP YOU SHOW UP MORE WHEN SEARCHING LOCALLY AND IN AI
- AFTER-HOURS, MISSED-CALL & RECEPTIONIST HANDLING
- ENQUIRIES ROUTED SO NOTHING SLIPS THROUGH THE CRACKS
- LINKEDIN PROFILE SETUP
- PROMOTIONAL VIDEOS OR AI VISUAL CONTENT
- EXTRA SERVICE & SUBURB PAGES BUILT AROUND REAL LOCAL SEARCHES
- SIMPLE TRACKING TO SEE:
- SYSTEMS SELECTED BASED ON:
+ $399 / quarter
(Reviewed annually, subject to AI usage & scope)
FOR ROOFERS WHO WANT STEADY ENQUIRIES WITHOUT ADDING ADMIN OR MISSED CALLS.
Website
6-page website included
(Home, Services, About/Trust, Service Area, Projects, Contact)
We take on a limited number of new trade clients each month — scoping calls fill up fast.