Privacy Policy

1. Information We Collect

We may collect the following information when you interact with our website or services:

• Name
• Email address
• Phone number
• Business name and trade type
• Website or business details you voluntarily provide
• Booking and payment confirmation details
• Technical data such as IP address, browser type, device type, and pages visited
• Third-party platform credentials, API keys, and authentication tokens (where provided for automation setup)
• Business system access details required to configure and maintain agreed automations

2. How We Collect Information

Information is collected when you:

• Submit a form on our website
• Book a consultation or paid review
• Make a payment
• Interact with our chatbot
• Browse our website (via analytics and tracking tools)
• Provide credentials or API keys via our secure onboarding intake form for automation and system setup

3. How We Use Your Information

• Respond to enquiries and requests
• Deliver consultations, audits, or services you request
• Process payments and bookings
• Improve our website, services, and user experience
• Measure marketing performance and conversion activity
• Communicate service updates or follow-ups
• Communicate relevant business insights, system improvements, and service-related updates where you have submitted your details or requested information. You may unsubscribe from marketing communications at any time.
• Configure and maintain automation systems, integrations, and enquiry workflows using credentials you provide

We do NOT sell your personal information to third parties.

4. Email Communications

If you submit your details via our contact forms, booking pages, chatbot, or free guide downloads, you consent to receive email communications from YourTradePartner relating to:

• Requested information or services
• Follow-up insights about enquiry handling and business systems
• Relevant updates about our services

All marketing emails include a functional unsubscribe link. You may opt out at any time in accordance with the Australian Spam Act 2003.

5. Analytics, Tracking & Advertising

We use third-party tools to understand how visitors use our website and to improve advertising performance. These may include:

• Meta Pixel (Facebook/Instagram)
• Google Analytics (GA4)

These tools may collect anonymised data such as pages visited, button clicks, form submissions, and device information.

Advanced Matching

Where applicable, we may enable privacy-safe advanced matching (such as email or phone number hashing) to improve ad attribution. This data is securely hashed before being sent and is never shared in plain text.

You can opt out of personalised advertising through your Facebook or Google ad settings.

6. Payments

Payments are processed securely via third-party payment providers (such as Stripe). We do not store or process full credit card details on our servers.

7. How We Store & Protect Your Data

We take reasonable steps to protect your information from misuse, loss, unauthorised access, or disclosure. Data is stored securely and access is limited to authorised personnel only.

8. Credential & API Key Handling

Where you provide credentials, API keys, or platform access as part of an automation or system setup engagement:

• Credentials are collected via our secure onboarding intake form only — never by email or unsecured channel
• Access is limited to authorised personnel directly involved in your project
• Credentials are used only for delivery of agreed automation setup and ongoing maintenance
• We do not share credentials with any unauthorised third parties
• Credentials are retained while you are on an active maintenance plan and securely deleted upon plan cancellation or written request
• Where possible, we recommend using platform-level access controls (e.g., limited API scopes) rather than full admin credentials
• Clients are advised to rotate credentials after any access period ends

9. Third-Party Services

We may share limited information with trusted third-party services only when required to:

• Process payments
• Schedule bookings
• Deliver analytics or advertising
• Provide technical infrastructure
• Configure integrations or automations on your behalf using credentials or API keys you provide

10. Cookies

Our website may use cookies or similar technologies to improve website functionality, analyse traffic, and support advertising. You can disable cookies in your browser settings if you prefer.

11. Your Rights

You may request to access, correct, or delete your personal information (subject to legal requirements).

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.